Marketing Cost Analysis for Performance Measurement and Decision Support
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Marketing Cost Analysis for Performance Measurement and Decision Support

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Published by Institute of Management Accountants .
Written in English


  • Industrial Engineering,
  • Technology & Industrial Arts

Book details:

The Physical Object
Number of Pages80
ID Numbers
Open LibraryOL11054581M
ISBN 100866412352
ISBN 109780866412353

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  It challenges the usual use of financial indicators to measure the performance of a company form a strategic point of view, by considering indicators in other perspectives. The BSC has evolved from a performance measurement system (PMS) to a strategic management system and has become very popular among practitioners [2], [5], [6], [7].Author: Luis E. Quezada, Eduardo A. Reinao, Pedro I. Palominos, Astrid M. Oddershede. Benefits from an effective performance measurement system include and are not limited to the following: Enhanced decision making and control. It is impossible to make the right decisions without a good understanding of an organisation’s performance. A multidimensional performance measurement framework means that decision support can be enhanced. A cost benefit analysis (also known as a benefit cost analysis) is a process by which organizations can analyze decisions, systems or projects, or determine a value for intangibles. The model is built by identifying the benefits of an action as well as the associated costs, and subtracting the costs . 1. Marketing audit 2. Market share analysis 3. Marketing cost analysis 4. Credit control 5. Budgetary control 6. Ratio analysis 7. Contribution margin analysis 8. Marketing Information inputs and warning signals 9. MBO management by objectives. Marketing cost analysis is another important tool of marketing control.

  Cost analysis is the process of modeling costs to support strategic planning, decision making and cost reduction. The following are common types of cost analysis. Estimates Developing and validating forecasts of costs. A fundamental step in planning a business, strategy, program or project.   The total costs incurred while delivering goods to customers is known as the marketing costs. These expenses include expenses incurred to change the title of goods, promotion of goods, inventory costs, distribution of goods etc. Marketing costs are generally composed of two factors- fixed costs and variable costs. The marketing cost is also used to determine the risk associated with .   The 4 Step Successful Marketing Checklist. In order to remain successful in your marketing, you need to be able to adequately measure your ongoing performance and strategies. 1 out of every 5 marketers do not measure their marketing results at all while 87% of senior marketers who do not feel confident in their ability to make an impact in sale forecasting the results of their decisions. Due date performance. Rate of product introduction. Delivery lead time. Frequency of delivery. Dimensions of price and cost: Manufacturing cost. Value added. Selling price. Running cost - cost of keeping the product running. Service cost - cost of servicing the product. Profit. Dimensions of flexibility.

What Is Marketing Cost Analysis? 1 Min. Read Business Terms Glossary By: Bplans Glossary Marketing cost analysis refers to assigning or allocating costs to a specified marketing activity or entity in a manner that accurately captures the financial contribution of activities or entities to the organization. This impressive book effectively melts the often disparate topics of strategic analysis, performance measurement, and performance management into a powerful framework for achieving strategic success. Using practical examples and tools, Bernard Marr provides fresh insights into the specific methods available to create a truly performance-driven Reviews: 2.   Performance measurement and management: theory and practice Introduction. Performance measurement has been a key theme of this journal for many years (Neely et al., ; Neely, ).This should not come as a surprise since performance measurement and management plays a critical role in the operation of any organisation, be it a factory, business, hospital or school. Performance measurement and performance management may sound similar, but while they are complementary to one another, they are entirely separate strategic practices.. The Balanced Scorecard creators, Drs. Robert S. Kaplan and David P. Norton, played a large role in championing these terms. In , Kaplan and Norton published The Balanced Scorecard: Translating Strategy into Action.